Photography for Waste Management's Branding Asset Library

Waste Management - Diggles Photography

Waste Management's visual identity relies on consistent elements like their logo, color scheme, typography, and photography style. Photography plays a crucial role, aiming for a consistent look across all images. They discourage using stock photos and emphasize keeping images natural and unforced, avoiding scenes that could imply pollution or outdated facilities, and ensuring backgrounds are simple.

We were tasked with capturing images that aligned with Waste Management's brand identity. Through careful adherence to their guidelines, we delivered a collection of photographs reflecting their professionalism and environmental commitment. Each image, from depicting facilities to showcasing team members, reinforces Waste Management's messaging.

The following excerpts are from Waste Management's Visual Branding Guidelines.

“Photography is one of the most powerful elements of our visual identity. Our photography reflects a broad range of subjects yet always maintains a common stylistic approach. Always use the Waste Management image library as an initial source for photography; avoid the use of stock photography whenever possible.” — Waste Management

Example 1 - Waste Management Branding Guidelines
Waste Management Branding Guidelines - Examples of correct photography choices and styles.
  • Do not photograph employees in a way that looks staged. People should not be looking directly into the camera.
  • Do not show scenes of facilities that could be interpreted as causing pollution or being outdated.
  • Do not combine images to create a montage or collage.
  • Do not shoot objects with distracting backgrounds. (Silhouettes are preferred.)
  • Do not shoot a subject with unnatural or exaggerated lighting.
  • Do not show distressed equipment.
Example 2 - Waste Management Branding Guidelines
Waste Management Branding Guidelines - Examples of incorrect photography choices and styles.

Our imagery isn't just stored away; it's a valuable resource for Waste Management's network of locations. Teams can use these photos confidently for various communication and marketing purposes. With a consistent visual message across platforms, Waste Management's brand remains cohesive and impactful.

The following showcases a selection of brand assets we contributed to Waste Management's image library.

Scanning Incoming Packages - Waste Management - Diggles Photography
Scanning Packages • Waste Management
Reusable Inkjet Cartridges - Waste Management - Diggles Photography
Reusable Inkjet Cartridges • Waste Management
Green Safety Vests - Waste Management - Diggles Photography
Green Safety Vests • Waste Management
Tracking Software - Waste Management - Diggles Photography
Tracking Software • Waste Management
Receptionist - Waste Management - Diggles Photography
Receptionist • Waste Management
Reusable Toner Cartridges - Waste Management - Diggles Photography
Reusable Toner Cartridges • Waste Management
Employees Working - Waste Management - Diggles Photography
Employees Working • Waste Management
Office Exterior at Dusk - Waste Management - Diggles Photography
Office Exterior at Dusk • Waste Management

Capture the Essence of Your Brand with Customized Photography Assets

Ready to build a comprehensive image library that authentically represents your brand? Let's collaborate to create captivating visuals that resonate with your audience. Call us at (970) 744-3611 or contact us to kickstart your journey towards a stronger brand presence.